Just have a review on this post and just wonder that there is a such wonderful way in making us more convenient for reservation before out of the dinner. OpenTable is developed at 1999 and currently there are 7000 high-end restaurant around the world using this system and more than 10,000 customers throughout the United Stated, Canada, Mexico, United Kingdom, Germany, France, Spain and Japan.
We may have a discussion about the online reservation in Malaysia. Is there any familair online reservation that you know? Hotel online reservation for booking rooms and Airline ticket booking are most familiar online reservation. Airline ticket would be the shopping rush while there is a low fare promotion, those people will online booking one year before the flight date. Cinema online booking also be fond of many young people for booking their seat.
Now let us have an overview of OpenTable.com and get more understanding about what it is. OpenTable is the leading supplier of reservation, table management and guest management software for restaurants. There is a popular website for making restaurant reservations online, http://www.opentable.com/. Once this website developed, it really provides a fast and efficient way to find available tables that meet desired criteria for cuisine, price and location at a specific time. While it is free for any reservation and it save time in stead of making reservation by calling or step in shop. Moreover, the website is directly connected to the thousands of computerized resevation systems at OpenTable restaurants. This service has real benefit as it allow people to make reservation at anywhere anytime. If making by phone call, normally it required calling during business hour. It is also convenient for cancel the booking while just a one click-cancellation features.
With this kind of e-commerce business model, can it be implemented in Malaysia espeacially for high-end restaurants in Kuala Lumpur? From my perpsective, if this business model implement in Malaysia restaurant industry, it would be very successful as some other industries have already implemented e-tailing system and getting a good feedback. The dominant services is one of the way to improve customer services. Nomatter how, invest in this business model require a huge amount of investment as the installation of the software and maintenance fees have spend a huge amount of money in the system. There must the investors who are willing to invest in. If this model is successful to implement in Malaysia, i think it would get a great response among the public.
Sources from:
http://www.opentable.com/info/aboutus.aspx
http://www.nytimes.com/2007/06/18/business/18opentable.html?pagewanted=2&ei=5087%0A&em&en=da558114de0633ec&ex=1182312000
http://ecommerze.blogspot.com/search/label/e-Tailing
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